Saturday, December 19, 2009

Dan Graham in Harper's Bazaar

Figurative (1965), reproduced in Harper's Bazaar, March 1968

In a gesture of strategic context, artist Dan Graham submitted his work "Figurative" to Harper's Bazaar as an advertisement. The art work is a list of senseless numbers that appears to advertise nothing. Yet next to conventional ads, the monetary receipt format exposes the fashion magazine as capitalist propaganda ultimately concerned with the bottom line.

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