Sunday, June 13, 2010

Art Direction


Whatever it is that corporate consulting teams try to create is somehow not the same as a designer with a singular vision extended to his or her advertising. The designer treats the advertisement as a frame. This is not selling out but transforming commercial space, one with a fixed language of forms, into creative space, which challenges and plays with accepted forms.


Louise Bourgeois, 1997


See Comme des Garcons ads here

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