Tuesday, July 6, 2010

Shopping Fever

See Lagerfeld's film short "Shopping Fever" at Chanel News.

From buying to wearing to ultimately giving it away, fashion is a temporary love affair that has no shame about exchange. The delineation between fashion & art however is not fetishism of the commodity. Both fashion & art are part of the cult of objects.

Andrea Spotorno for 10 magazine, Summer 2010

Fashion is normally a more expendable consumption, because even the best preserved couture is meant to be worn and after use the object is of lesser value. Art is normally considered a commodity with endurance, an untouchable object of increasing value. Fashion & art collide when fashion is untouchable and art is only a momentary event. This is the intersection of fashion photography and fashion films.

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