Thursday, October 25, 2012

Fashion Vs. Art: Paule Ka

SS 2013

Paule Ka was founded by Serge Cajfinger who first worked in sales and windows for Yves Saint Laurent. He created Paule Ka as a boutique for many labels, but in 1987 began designing. He has since revived a modern chic sensibility in French fashion with nostalgic campaigns. 

Above the FW 2012 campaign included reality information about the model and her location. Below vintage pastels in the SS 2011 & 12 campaigns. Campaigns are shot Venetia Scott.

Above and below a vibrant abstract block dress by Paule Ka that recalls the modernity of De Stijl and Bauhaus. Details and pricing at Whites Boutique.

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