Stylists

Grace Coddington for US Vogue, December 2003

The role of stylist is bringing a vision to life with relevant clothing. In most instances the clothing is taken from various collections and combined. In other cases, stylists integrate vintage elements or for ad campaigns they use just one designer. In the photos below it is interesting to observe the stylist's and photographer's influence. For example stylist Tabitha Simmons' work for Dolce & Gabanna with photographer Steven Klein has a similar color palette to stylist Tonne Goodman's editorial with Steven Klein. Then Goodman's work with Mario Testino is similar to stylist Camilla Nickerson work with Testino. Nickerson's work is then dramatically different with photographer Juergen Teller. The fashion photo is a collaborative art, like studio painting of prior centuries.

Grace Coddington, Us Vogue

“Alice in Wonderland,” December 2003, Annie Leibovitz

Dress Helmut Lang

Dior Haute Couture coat on him and hand painted polka dot dress on her

Balenciaga silk dress and ankle boots

Grace Coddington, Us Vogue

“White Heat,” March 2006, Arthur Elgort

Tabitha Simmons

V Magazine, “Cinema Scope,” V 27, Glen Luchford

Tom Ford for YSL

Tabitha Simmons

Dolce & Gabbana, F 2009, Steven Klein

Tonne Goodman, US Vogue

“Touch and Go,” August 2008, Steven Klein

Peer Review
Softness and a shirred collar give this jacket a blouselike appeal. Valentino violet cashmere round-neck jacket.

Post Production
Even in neutral shades, a shapely silhouette can't help drawing attention. Calvin Klein Collection beige wool jacket and fawn slim skirt. Hermès scarf. Banana Republic leather gloves. Marni leather handbag.

Primp My Ride
Subtract 1980s-power-suit shoulder pads and add a subtle organza overlay for ladylike results. Carolina Herrera multicolor tweed wool double-breasted jacket and pencil skirt. Michael Kors leather bag and pumps.

Tactile Maneuver
For a youthful edge, trade the predictable white shirt for one with playful detail and temper with an urbane cable-knit-like jacket. Bottega Veneta silk-wool blazer, silk-georgette blouse with leather petal appliqués; Shetland wool pencil skirt. Daniel Storto gloves. Devi Kroell stingray bag.

Tonne Goodman, US Vogue

“Coastal Blend,” December2008, Mario Testino

Left, Prey Love: With its leopard motif, jeweled neckline and jet-bead Empire waist, there’s little need to go wild on embellishment. Prada silk faille dress; Neiman Marcus. Banana Republic gloves. On Hamm: Brooks Brothers dinner jacket and tuxedo short. Giorgio Armani trousers. Ralph Lauren bow tie.

Right, Ensemble Piece: When everything –baubles, belt, big pockets – shines equally. Ports 1961 by Tia Cibani silk faile cocktail dress; Ports 1961, Los Angeles. Verdura necklace. Tiffany & Co. brooch. YSL belt.

Camilla Nickerson, W

“Before Night Falls,” September 2003, Mario Testino

Alexander McQueen snow white Mongolian lamb jacket. Vera Wang stone chiffon with black ribbon cinched waistband

Camilla Nickerson, W

“Dominica,” March 2009, Juergen Teller

Ralph Lauren Collection’s silk jacket and silk crepe pants, at select Ralph Lauren stores, Kenneth Jay Lane earrings; Louis Vuitton bangles.

Camilla Nickerson, W

“Washington DC,” February 2008, Juergen Teller

Marc Jacobs’s silk dress, at Marc Jacobs, Las Vegas. Louis Vuitton pumps.

TSE’s cashmere and nylon cardigan and cashmere, nylon and steel wool dress, TO order, at Tse, 800.487.3692; Miu Miu’s satin briefs, at select Miu Miu boutiques. Yves Saint Laurent necklace; Louis Vuitton pumps.

Karl Templer, Vogue Italia

“Super Models Enter Rehab,” July 2007, Steven Meisel

Katie Grand, founder of Pop and Love

Solve Sundsbo photographed Christina Kruse for POP Magazine on September 17, 2008 in London.

Visit Stylecaster for 5 emerging stylists

Fashion Photography since the 1980s

Naomi Campbell, Linda Evangelista, Tatjana Patitz, Christy Turlington and Cindy Crawford by Peter Lindbergh for British Vogue January 1990

The enormous investment of time and money into fashion photography and its social value can be compared to studio painting in prior centuries - a documentation, art work and commercial product. By the 1980s, fashion photography was firmly defined by categories of fashion, accessories and beauty. But the same photographers who were shooting editorials were now crafting editorial-like ad campaigns. Mass market fashion photography became an economic stronghold for the continued dream of capitalism. The emerging power of the photographer and the supermodel, resulted in higher salaries and greater influence. Since the 1990s, the photographic style of luxury glamour has transformed into a more everyday naturalism, concurrent with reality media and making fashion photography more significant to both art and history.

The 1980s were marked by high glamour typified in Herb Ritts, who continued through the 1990's.

Ritts, 1991

Ritts, 1991

Patrick Demarchelier is a French photographer who has worked in New York since the 1970’s. He rose to prominance with Harper's Bazaar in the late 1980's and early 90's. He has created historic campaigns for Louis Vuitton to Ralph Lauren. He is known for mixing black and white and color.

Demarchelier, Harper's Bazaar, October 1992

Demarchelier's shoot below for Harper's Bazaar broke down the formality of the fashion shoot by showing the set.

Demarchelier, Harper's Bazaar, March 1993

Demarchelier, Harper's Bazaar, March 1993

Celebrity and fashion photographer Mario Testino is best known for his Vogue covers and editorials. Since the 1990's, he has had a clean, consistent, corporate style evident in the Gucci and Kors campaigns below, over 10 years apart. He is also well known for his books which include his more candid work.

Testino, Gucci, 1996 & Michael Kors, 2006

Mario Testino, Stephanie Seymour, V Magazine, 2007

Testino, "Hollywood Land," Vogue, March 2008

Both Steven Meisel and Steven Klein work in editorials and campaigns. Both work with celebrities and have shot Madonna. Both create narrative stories. One key difference is Meisel shoots for Italian Vogue (literally every cover of Italian Vogue for over 20 years), while Klein frequently shoots for W. Meisel is also known for close relationships with models and the unique style of the strong/fragile women he presents.

Meisel, "4 Days in LA," Versace Campaign, 2001

See more of "4 Days in LA"

Meisel, "Makeover Madness," Italian Vogue, July 2005

Meisel, "State of Emergency," September 2006

Steven Klein is known best for his celebrity work. He works closely with his subject and re-contexturalizes the celebrity, in a manner that represents some essential aspect of his or her personality. He is also well known for his Dolce & Gabbana campaigns.

Klein, "Domestic Bliss," W, July 2005

Klein, "Blame it on Rio," W, 2009

Klein, Loewe, F 2009

There is a current resurgence of the style of 1970's photographer Guy Bourdin, evident in Klein above and photographers Mario Sorrenti and Mert & Marcus, both below.

Sorrenti, Cesare Paciotti, F 2009

Mert & Marcus,Vannessa Paradis, Miu Miu, S 2010

Mert & Marcus, Longchamp, S 2009

The Rise of the Realist Aesthetic

Bob Richardson, French Vogue, 1966

In Elliott Smeldley's, “Escaping to Reality: Fashion photography in the 1990’s,” he explains that documentary art photography of the 1980s influenced fashion photography. He traces the history from a general reaction against the perfect photo or fashion ideal as early as the 1950s. David Bailey, Terence Donovan and Brian Duffy were the “Terrible Three” showing a more natural aesthetic in the 1960s. Bob Richardson gave a dark realism, just prior to Helmut Newton and Guy Bourdin. The emergence of punk was documented by Terry Jones who then started i-D magazine in the 1980s, featuring ordinary people in their everyday clothing.

Corrine Day documented Kate Moss as part of an emerging natural style in London. The Face magazine was an important part of the scene as well as Juergen Teller, David Sims and Nigel Safran.

Corinne Day, "15," The Face, 1990

Nan Goldin represented the art documentation of the period in New York. She was also creating campaigns for Helmut Lang and Matsuda.

Nan Goldin, Matsuda's "Naked in New York" campaign, 1996.

Nick Knight is an important London photographer of the 1980s and 90s. He began by documenting the skinhead scene. His photograph for V magazine in 1997 brought him considerable attention from the fashion world. He has since founded SHOWStudio.

Knight, Skinheads, 1982

Knight, V magazine, 1997

Knight, UK Vogue, 2008

Juergen Teller is recognized for his natural approach. He began in newspaper photography. He emphasizes an intimate relationship with his subjects. His art book project called "Go-Sees" was a series of portraits of models who visited his studio. He is best known however for his Marc Jacobs ads that featured celebrities at home or in hotel beds. He is recognized by a consistent sepia, pastel color palette.

Teller, "Go-Sees," 1999

Teller, Dakota Hanning for Marc Jacobs, 2007

Teller, 2006

Teller, YSL, S 2005

Inez van Lamsweerde and Vinoodh Matadin, known as Inez & Vinoodh started working in art photography and gradually in fashion. The Vivienne Westwood work below is one of their "art" photographs while their unique "Before & After" photos for V magazine were considered fashion work. They effectively cross genres.

Inez& Vinoodh, Vivienne Westwood Fur, 1994

Inez & Vinoodh, Chloe, F 2004 & S 2005

Inez & Vinoodh, "Before & After," 2007

Like his father Bob, Terry Richardson emphasizes the realism of his models. He engages them in activity and close ups. He is known for bright lighting and high contract.

Richardson, 2009

Richardson, French Vogue, 2008

Richardson, "Noctambule," French Vogue, 2007