Sunday, October 24, 2010

Child Star

Kate Moss at 15 by Corinne Day, 1990

The fashion industry's love of youth is aligned with its love of all things new. But it helps that children are so adorable. The "cute kids" ad strategy has been around for a century, but now there are more little fashion labels than ever. Gap is currently doing its annual casting call to find its baby face of the season.

Spring 2002

Most popular children's fashion ads actually emphasize faces over fashion. One exception is Bonpoint below.

Bonpoint, 2005

Bonpoint, 2008

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